January 25, 2022

Top 5 Reasons Consumers are Cutting the Cord

Recently, MRI-Simmons released the newest Cord Evolution Study, which tracks the interplay between linear TV and streaming services. One highlight of this new data is looking at who our Cord Cutters are and why they cut the cord.
December 9, 2021

Wearable Smart Devices: More Than Your Heart on Your Sleeve

Wearables are smart devices worn on your body/clothing that connect to the Internet and transfer information to other smart devices, computer programs, or apps. These can include some of the more familiar ones, like fitness devices or smart watches, but also embraces other options within the category, including footwear, clothing, jewelry, and more.
November 19, 2021

Four ways to build and explore a persona using psychographics

Psychographics, lifestyle variables, and segmentations are all valuable ways of defining and decoding the American Consumer. As you may know, consumers with similar demographics often have quite dissimilar attitudes.
October 21, 2021
Zero-Party Data MRI-Simmons

What Brands Need to Know About Zero-Party Data

If you work in marketing or advertising, it has been virtually impossible to avoid webinars, white papers, and conference presentations about how to prepare for the “cookie crumbling.” All of that content refers to...
October 8, 2021

Brand Catalyst: Update Your Brand Strategy

MRI-Simmons is proud to introduce the new and improved version of Brand Catalyst – a revolutionary brand strategy and predictive segmentation tool that...
September 23, 2021

The Timeless Yet Evolving Power of Magazines

The print and digital reach of top magazine publishers (Condé Nast, Hearst, and Meredith) keeps pace with that of top tech sites (Amazon, Apple, Facebook, Google). Among women 18+, top magazine publishers ...
July 29, 2021

How Brands Can Continue Authentic LGBTQIA+ Outreach Now That Pride Month is Over

Pride Month 2021 was likely the most consequential celebration since Stonewall. 2020’s celebrations were largely muted due to pandemic fears. This year, many Pride events coincided with eased lockdowns, pleasant weather, and overwhelming support for the LGBTQ community.
June 10, 2021

6 Charts that Reveal American Support for the LGBTQIA+ Community

Support for the LGBTQ community is strong across all age ranges but is strongest among younger Americans. 81% of adults 18-24 years old are supportive of the LGBTQ community, and even 60% of adults 65+ are somewhat or very supportive...
April 9, 2021

How parents are adapting to COVID-19

While every demographic group feels the pandemic’s impact in some way, parents of school-aged kids are uniquely burdened. In our latest survey, 86% of parents said the impact of COVID-19 on their family was high.