Consumer
October 5, 2018
For this week’s Fun Fact Friday, we thought we’d take a look at Esports fans, specifically the social elements of Esports using data from our 2018 Sports Fan and Engagement Study...
October 3, 2018
Simmons Research conducted a survey of American adults in order to learn how much Americans at large trust the media...
September 28, 2018
This week has been all about the rebrands. From donuts getting dropped like hot potatoes to Weight Watchers shedding the weight of extra letters...
August 16, 2018
In my (many) years working with the Hispanic segment in the U.S., one constant criticism has been the relative lack of reliable data to support marketers’ decision-making process. I believe that...
June 25, 2018
The recent marketing stunt by IHOB (aka IHOP), aimed at raising awareness of their pivot to serving burgers, has evoked a bevy of trolling on social media. At first glance....
June 19, 2018
According to Simmons' Smart Home Adoption Study, 25.5% of US households currently have a smart speaker (defined as a wireless speaker with the added functionality of...
June 11, 2018
With the recent repeal of the Professional and Amateur Sports Protection Act (PASPA), which outlawed sports betting outside Nevada, many are asking the same question - what’s next?
May 22, 2018
With the launch of Fall 2017 Media Behavior Trends study, we decided to take a deeper dive into binge watching TV...
December 11, 2017
For every action, there is an equal and opposite reaction. No, we’re not talking physics in this blog post. But in many ways...