June 11, 2018
Sports betting, gambling, USA

Gambling Propensities and Market Viability After PASPA

With the recent repeal of the Professional and Amateur Sports Protection Act (PASPA), which outlawed sports betting outside Nevada, many are asking the same question - what’s next?
May 22, 2018
Game of Thrones Binge Watching

Brace Yourselves: Binge Watching Parents Are Coming!

With the launch of Fall 2017 Media Behavior Trends study, we decided to take a deeper dive into binge watching TV...
December 11, 2017
net neutrality and millennial consumers

Net Neutrality, Millennials, and Newton’s Third Law

For every action, there is an equal and opposite reaction. No, we’re not talking physics in this blog post. But in many ways...
November 3, 2017
Hispanics and Soccer

Family and Fandom: Hispanic Soccer Fans in the US

In October, the US Men’s soccer team suffered an embarrassing loss during the World Cup qualifiers, and will not be competing in the World Cup for the first time since 1986...
October 12, 2017
baseball fans

The Growing Influence of Hispanic MLB Fans

MLB fans are waiting to see which teams clinch the NLCS and ALCS pennants to face-off in the World Series. Among those fans sits a large portion of Hispanic MLB enthusiasts...
October 11, 2017
Female Nascar Fans

Shifting Gears: Women Help Drive NASCAR Fan Engagement

The last year has been a year of transition for us at Simmons as we’ve adjusted to life as a stand-alone company...
October 10, 2017

La Oportunidad: Hispanics and Personal Finance

As part of #HispanicHeritageMonth, Simmons Research decided to take a look at Hispanics and Financial Services, to take a dive into how this group can be best served by marketers..
September 13, 2017

Rise of the Smart Home Consumer

Connected home automated devices have exploded in popularity in the last few years. Currently, 46% of internet-wired households...
August 21, 2017

The Fifth Season: Back to School

It’s that time of year again. Parents are rediscovering their “freedom,” while fresh faces are...