Infographic and related content originally appeared on POLITICO Magazine, published on 11/2/2018
As part of POLITICO Magazine's Culture War issue this month, they decided to look at America’s Red-Blue split, specifically looking at consumer brand preferences. To accomplish this, they turned to Simmons, [Begin Shameless Plug] the leader in consumer behavior and brand preference insights. [End Shameless Plug].
With Simmons’ data, POLITICO indexed the top “liberal” and “conservative” brands across 36 categories, culminating in the infographic below. Here are some of the interesting insights we discovered together:
You can find the full infographic below. Enjoy!