Consumer
April 4, 2023
Today we are excited to announce an exciting new partnership with TelevisaUnivision, which makes MRI-Simmons' high-quality and nationally representative dataset available for audience-based buys across all of TelevisaUnivision's media channels..
March 30, 2023
It’s no surprise that rising interest rates and product costs have impacted how Americans feel about US economic conditions. In fact, most American adults (67%) think the US economy is...
February 10, 2023
Sports betting has come a long way from the back alleys and smoke-filled betting parlors. Today, sports bettors can place bets in a number of ways.
December 29, 2022
As 2022 winds down, it feels like a good time to reflect on some of the top stories of the year. In this blog, we share a few interesting consumer insights from 2022...
December 19, 2022
Annually, the first Sunday in November is the TCS New York City Marathon, marking the close of the season of the major marathons. For the first time this year, the marathon was broadcast live on TV, computer, tablet, and phone, including...
December 14, 2022
With a print and digital audience of 222.2 million, magazines have a massive following that keeps coming back. Magazines maintain strong readership throughout the year and...
November 7, 2022
Inflation and the possibility of recession are top of mind for most Americans today. Nearly 8 in 10 American adults report inflation is affecting their 2022 holiday plans.
September 30, 2022
The print industry's rich history gave it a sturdy foundation upon which dynamic new content offerings in digital media - namely podcasts - are being built.
July 19, 2022
It's estimated that misinterpreted data cost the US over $3 trillion annually. It’s imperative that organizations ask these questions to avoid making improper and potentially costly decisions.