It is no secret that the advertising industry is at an inflection point, in so many ways. Issues around consumer privacy, the death of the cookie, and questions about multiple currencies and media measurement standards have been well documented. What has not changed is the ongoing demand for transparency and the need for high-quality data that can inform and drive true business results. So it comes as no surprise to this researcher that quality is often cited as the most important criteria for selection of research and insights providers.
At MRI-Simmons, we have long held the belief that great solutions and insights start with the best measurement possible. With transparency and methodological rigor as our foundation, MRI-Simmons possesses one of the few probabilistic, privacy-compliant data sets that is widely used for consumer profiling, media planning, data enrichment and activation. These capabilities, coupled with new product innovations and the consolidation of MRI and Simmons Research products, led to the Insights platform evolving well beyond its name.
Given these developments, and the rapidly changing advertising ecosystem, we are excited to announce the launch of Catalyst, a consumer insights and activation engine that informs marketing strategy and streamlines the use of data to drive business results. Powered by MRI-Simmons’ nationally representative consumer truth set, Catalyst provides marketers with a series of modules, from consumer profiling through activation, designed to enable a self-service experience with complete transparency. The platform also boasts intuitive navigation, interactive charts that power visual storytelling, and shareable reports and dashboards designed to streamline collaboration. Simply put, Catalyst empowers action from insights, using the same trusted, high-quality data that marketers have relied upon for decades.
To learn more about our Catalyst platform, please watch the video below or visit: mrisimmons.com/tools/catalyst-platform