Top 10 Digital Audiences our clients are activating

For researchers like us, anything can be a source of insights - including how users activate our data. As part of our Spring targeting update, we analyzed usage of the MRI-Simmons targets available within Oracle, TruAduience, and Acxiom over the past 2 years to isolate and understand the audiences that marketers were activating the most.

The most popular targets fall into two distinct categories: Self Investors and Experientials. These groups of people demonstrate a clear desire to put time, attention, and money toward improving themselves and enriching their experiences - so it's not surprising that they are desirable audiences!


Wellness targets prioritize their mental, physical, and intellectual improvement - and are willing to make purchases to that end. When advertisers activate these audiences, their campaigns reach people who nurture their minds and bodies. Top 5 audience targets in this category include:

  1. Adult Education Courses
  2. Regular Doctor Visits
  3. Follow Skin Care Routine
  4. Eat Organic
  5. Proactive Health Seeker


The Experiential group seeks new adventures to break out of everyday life. These consumers invest in fun, novel exploits outside the home. Activating these consumers means capturing an audience that thrives on new experiences and is living their best lives.

  1. Fun to drive vehicle
  2. Tech Early Adopter
  3. Bold, Innovate Car
  4. Go to Live theatre
  5. Active Vacationer

These 10 targets are just a fraction of the 1000+ off-the-shelf targets currently available for programmatic activation from MRI-Simmons through Oracle, TruAudience, and Acxiom. Click here to browse the whole list and find the perfect target for your next campaign.

There’s even more customization available directly through our platform – contact us today to learn about activating campaign targets!

Drew Krasny
Drew Krasny
Drew Krasny is a Solutions Architect at MRI-Simmons, responsible for finding creative solutions for clients' business needs. Drew has over 20 years of market research experience helping brands, agencies, and media companies reach their consumers.
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