September 25, 2023

Exploring the Motivations Behind AI Use

Traditionally, in market research, we look at multiyear trends, such as the adoption of sports streamers and the growth of podcasts. But when it came to AI...
August 22, 2023

Top 10 Digital Audiences our clients are activating

For researchers like us, anything can be a source of insights - including how users activate our data. Read on to learn which of our many off-the-shelf targets get activated the most!
May 26, 2023

Why AAPI consumers are valuable activation targets for marketers

May is Asian American and Pacific Islander Heritage Month, a time to celebrate the contributions and achievements of Asian Americans and Pacific Islanders in the United States. This year, we're...
December 19, 2022
Sports Streaming

Is Streaming the Future of Sports?

Annually, the first Sunday in November is the TCS New York City Marathon, marking the close of the season of the major marathons. For the first time this year, the marathon was broadcast live on TV, computer, tablet, and phone, including...