Blog
January 7, 2020
MRI-Simmons recently held its annual client breakfast, which included a deep dive on the emerging phenomenon of esports. Ben Paro (Director, Emerging Business/Sports Specialist) moderated a panel discussion with industry experts including...
December 18, 2019
In this blog we have taken a closer look at the profiles that make up three different types of magazine readers (those who visited any magazine’s social networking site or blog, those who visited a magazine’s website and those who read any print magazine).
December 4, 2019
Traditional celebrities built their influence and fame through traditional channels such as television, radio, magazines, movies, music...
November 14, 2019
As Americans, we live in a multi-cultural world. Open up your GrubHub or DoorDash app, stroll the aisles of your local...
November 6, 2019
Part 3 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a travel company built a new media strategy.
October 8, 2019
According to the MRI-Simmons National Cannabis Study, 3.7 million US adults are CBD consumers – that’s about 1.5% of the 18+ population. They are 46% more likely to..
October 2, 2019
Part 2 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a national mens retailer enhanced its consumer segments.
September 30, 2019
It’s the golden age of television with more great things (and ways) to watch than ever before. In the ever expanding ways to access high quality TVideo content you may or may not yet be familiar with the term Virtual MVPD (vMVPD)...
September 25, 2019
The MRI-Simmons team is heading to ANA's Masters of Marketing Conference in Orlando next week (October 2-5) at the The Rosen Shingle Creek. With over 3,000 attendees, "Masters" promises...