Blog
April 21, 2020
Overall, 86% of Americans claim to be very or somewhat affected by the COVID-19 pandemic, and 84% feel that it will change the world as they know it. About one-third (34%) belong to a subset of people who are ‘Nervous’ and...
April 20, 2020
Over half (59%) of Americans are in favor of the legalization of cannabis. In fact, cannabis consumption has grown 38% since 2018, from 16% to 22% of the total US population..
April 10, 2020
In this blog post, we identify three important elements that should be included in any strategy to increase engagement with sports fan parents and their kids.
April 9, 2020
Sports is one of the many industries feeling the immediate effect of this outbreak. In early March, America was gearing up for one of the most fan-engaged periods in the annual sports calendar...
April 7, 2020
In the span of a month, the COVID-19 crisis has changed the lives of all Americans. This blog post explores what pro- and anti-vaxxers looked like prior to the COVID-19 pandemic, with an eye towards the future.
February 28, 2020
With recently released data from our Survey of the American Consumer we decided to dig into some consumer media trends. Looking first at social media, we see that...
January 7, 2020
MRI-Simmons recently held its annual client breakfast, which included a deep dive on the emerging phenomenon of esports. Ben Paro (Director, Emerging Business/Sports Specialist) moderated a panel discussion with industry experts including...
December 18, 2019
In this blog we have taken a closer look at the profiles that make up three different types of magazine readers (those who visited any magazine’s social networking site or blog, those who visited a magazine’s website and those who read any print magazine).
December 4, 2019
Traditional celebrities built their influence and fame through traditional channels such as television, radio, magazines, movies, music...