September 25, 2023

Exploring the Motivations Behind AI Use

Traditionally, in market research, we look at multiyear trends, such as the adoption of sports streamers and the growth of podcasts. But when it came to AI...
August 22, 2023

Top 10 Digital Audiences our clients are activating

For researchers like us, anything can be a source of insights - including how users activate our data. Read on to learn which of our many off-the-shelf targets get activated the most!
August 16, 2023
fans watching football on tv

Why fantasy football fans should be at the top of your activation list

With the NFL preseason officially underway, it’s time to start getting excited about football. And with football season comes fantasy football, one of many traditions that makes the game more exciting for fans...
July 5, 2023
MRI-Simmons Catalyst

Insights is now Catalyst, a consumer insights and activation engine built on quality

We are excited to announce the launch of Catalyst, a consumer insights and activation engine that informs marketing strategy and streamlines the use of data to drive business results. Powered by...
June 15, 2023
MRI-Simmons OpenAP Partnership

Leverage MRI-Simmons Segments to Build OpenID Audiences for Cross-Screen Campaigns

By partnering with OpenAP, advertisers can now leverage MRI-Simmons’ trusted and nationally representative audience segments to create OpenID audiences and then activate those audiences consistently across linear, digital, CTV, and OTT.
May 26, 2023

Why AAPI consumers are valuable activation targets for marketers

May is Asian American and Pacific Islander Heritage Month, a time to celebrate the contributions and achievements of Asian Americans and Pacific Islanders in the United States. This year, we're...
May 18, 2023

Unlocking the Power of the Lucrative Podcast Audience

Podcast listeners are a highly engaged and valuable audience with spending power. They share and take action with the products advertised, delivering a high return on advertising investment. The key is...
May 17, 2023
Inflation and consumer spend

Consumer spending: Uncertain times call for a new playbook

We’ve all had that moment at some point in our lives. For some it was in college. For others, just last week. We’re eyeing a luxury, debating the value, and thinking...
April 19, 2023

Beyond the Basics: Why Young Professionals Need More Than Online Tax Services and How CPAs Can Help

Tax day is today. How did you file this year?