The Power of Magazines: Reaching Big Spenders at Any Age

Compared to the mass media experience of television and the hyper-targeted reach of websites, the magazine experience manages to deliver..
Streaming during COVID-19

COVID Streaming Service Adopters Double Down on New TV Offerings

MRI-Simmons Cord Evolution study reveals that 80% of US adults (200M people) use free, subscription or network streaming services or apps, up from 77% year ago...
esports

Reaching the Elusive Young Male Audience Through Esports

For certain brands, reaching the male 18-34 target is their holy grail. These young men are heavy users of a number of categories...
Sports Fans and COVID-19

Why Sports Deprived Fans Will Reach for Summer Sports

Data from our most recent MRI-Simmons Sports Fan Engagement Study reveal that more than 6 in 10 Americans miss sports to some degree.

The Power of Magazines: Engagement

At a macro level, magazines are still thriving in a media environment that continues to reinvent itself. This medium offers something for everyone – literally.

COVID-19: Reopening to a New Normal

In this blog post, we examine Americans’ shifting views on life during the pandemic and their expectations for the immediate future.
Audience-Based TV Buys

Advanced TV in the New Reality – Part 3

In this blog post (the final in a series of three) we reveal how marketers can succeed with audience-based TV buys.
Nervous COVID-19 Consumer

Understanding the “Nervous” COVID-19 Consumer

With over a month of social distancing under our belts and increasingly bleak economic news, it’s clear that COVID-era perceptions, behaviors, and attitudes are far from one size fits all...
Advanced TV MRI-Simmons

Advanced TV in the New Reality – Part 2

In this blog post (the second in a series of three) we explore the existing challenges in the advanced TV space