Blog
February 20, 2019
The MRI-Simmons team is heading back to the Fairmont Hotel in San Francisco on February 25-26 for this year’s edition of RampUp, LiveRamp’s preeminent event for MarTech and Data-Driven Marketing.
February 4, 2019
Over the past several years, esports has become something of a buzzword in the technology community. As noted in Simmons’ recent report, esports is hitting the mainstream sports stage.
January 22, 2019
Think you really know about current consumer trends in the travel industry? Some of our insights might surprise you. We recently put together an overview of the travel market - not just what consumers are doing, but more importantly, how and why.
December 19, 2018
Despite eSports’ growing popularity, many brands still don’t understand how to incorporate eSports into their marketing and advertising strategy. There is still a lot of uncertainty about who these eSports fans are or how to...
December 3, 2018
Thanksgiving has come and gone, and the holiday season is in full effect. While Black Friday and Cyber Monday may be over, there is still plenty of holiday shopping to be done...
November 27, 2018
In honor of giving back Tuesday, we at Simmons decided to take a dive into our data on US households’ charitable contributions...
November 14, 2018
Using our new Instant Edge tool, we explored consumer sentiment around the recent controversy surrounding LaCroix to understand awareness of the lawsuit, the impact on LaCroix, and potential impact on the sparkling water category...
November 12, 2018
With Simmons’ data, POLITICO recently indexed the top “liberal” and “conservative” brands across 36 categories. The research confirms some familiar stereotypes, but also reveals some surprisingly wide splits...
November 9, 2018
For this week’s Fun Fact Friday, we decided to create a slight twist on the general acculturation view and look at Hispanic consumer segments based on how strongly they identify with their country of origin.