September 23, 2021

The Timeless Yet Evolving Power of Magazines

The print and digital reach of top magazine publishers (Condé Nast, Hearst, and Meredith) keeps pace with that of top tech sites (Amazon, Apple, Facebook, Google). Among women 18+, top magazine publishers ...
July 29, 2021

How Brands Can Continue Authentic LGBTQIA+ Outreach Now That Pride Month is Over

Pride Month 2021 was likely the most consequential celebration since Stonewall. 2020’s celebrations were largely muted due to pandemic fears. This year, many Pride events coincided with eased lockdowns, pleasant weather, and overwhelming support for the LGBTQ community.
July 9, 2021

Between the Headphones: What Podcast Listeners Think and Prefer

Podcasts are popular – there’s no doubt about it. 63 million Americans (over the age of 18) have listened to a podcast in the last 30 days – and 57 million have listened in the last week.
June 10, 2021

6 Charts that Reveal American Support for the LGBTQIA+ Community

Support for the LGBTQ community is strong across all age ranges but is strongest among younger Americans. 81% of adults 18-24 years old are supportive of the LGBTQ community, and even 60% of adults 65+ are somewhat or very supportive...
April 9, 2021

How parents are adapting to COVID-19

While every demographic group feels the pandemic’s impact in some way, parents of school-aged kids are uniquely burdened. In our latest survey, 86% of parents said the impact of COVID-19 on their family was high.
December 8, 2020

Podcast audiences are listening – even to the ads

This year, Podcast listener numbers are still climbing steadily (with the latest study showing that 70 million American adults listened to a podcast in the last 30 days)...
October 20, 2020

Data-Driven Mistakes: 5 Questions to Ask Before Taking Insights to Action

It's estimated that misinterpreted data cost the US over $3 trillion annually. It’s imperative that organizations ask these questions to avoid making improper and potentially costly decisions.
October 7, 2020

Trump and Biden Supporters Converge on Tentpole Campaign Issues

Our data show that Trump and Biden supporters might not be as different as the news would have us believe.
September 24, 2020

Analyzing Consumer Attitudes on Back-to-School, COVID-19, and BLM

In the latest wave of our ongoing COVID study, we asked respondents which of four potential back-to-school scenarios they prefer. Results are in, and...