June 19, 2018
Smart Speaker

Alexa, What’s up with Smart Speakers These Days?

According to Simmons' Smart Home Adoption Study, 25.5% of US households currently have a smart speaker (defined as a wireless speaker with the added functionality of...
June 11, 2018
Sports betting, gambling, USA

Gambling Propensities and Market Viability After PASPA

With the recent repeal of the Professional and Amateur Sports Protection Act (PASPA), which outlawed sports betting outside Nevada, many are asking the same question - what’s next?
May 22, 2018
Game of Thrones Binge Watching

Brace Yourselves: Binge Watching Parents Are Coming!

With the launch of Fall 2017 Media Behavior Trends study, we decided to take a deeper dive into binge watching TV...
May 7, 2018

Faster, Smarter Storytelling Through Data

We're introducing a number of new features in Simmons Insights, including DataHaul, Quad Charts, Trending, and more.
May 3, 2018

Up Front With Pharma Users

Upfronts are in full swing! In this post, we compare and contrast some targets within the pharmaceutical industry and show how Simmons data can help you build a story to close the deal.
February 20, 2018
Simmons Innovation

Innovation Rocks! Turning a 60-Year Old Company into a Fast-Paced Start-Up

Three months ago I joined Simmons and promised to deliver innovation – innovations that improve our clients experience and that give them...
February 5, 2018
Simmons Insights Consumer Intelligence Portal

Introducing Simmons Insights

We're excited to announce the launch of Simmons Insights, a new platform that significantly reducing the amount of time spent on data analysis and insights generation. 
December 11, 2017
net neutrality and millennial consumers

Net Neutrality, Millennials, and Newton’s Third Law

For every action, there is an equal and opposite reaction. No, we’re not talking physics in this blog post. But in many ways...
November 3, 2017
Hispanics and Soccer

Family and Fandom: Hispanic Soccer Fans in the US

In October, the US Men’s soccer team suffered an embarrassing loss during the World Cup qualifiers, and will not be competing in the World Cup for the first time since 1986...