Blog
September 24, 2019
Today we introduced the Spring 2019 Survey of the American Consumer, including new variables that deepen your understanding of today’s complex consumers.
September 19, 2019
Part 1 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a food company achieved the impossible with its product launch.
September 16, 2019
The MRI-Simmons team is heading to RampUp New York on September 18, at the Plaza Hotel.
September 13, 2019
MRI-Simmons' Advanced TV team will be at Xandr’s Relevance Conference in Santa Barbara - September 16-18, at the Ritz-Carlton Bacara Hotel.
August 27, 2019
The US Census Bureau may have the most challenging marketing job of all time – recruiting all US households to stand up and be counted every ten years. To this end, the Bureau’s CRAT team recently released...
June 18, 2019
New findings from MRI’s Survey of the American Consumer® point to the ambiguous and sometimes unpredictable reactions that Spanish-language marketing can evoke.
April 23, 2019
The trajectory of media seemed crystal clear – MP3s would make records and CDs obsolete; e-books would out-muscle the paper variety; and printed newspapers and magazines would eventually succumb to digital alternatives.
April 18, 2019
Whether it has the potential to disrupt the way your brand interacts with other brands and consumers, or it is just a passing distraction, the conversation about cannabis is happening now and there are still many unknowns about its implications.
February 28, 2019
While Retailers may have insights into their own customers, there's more to the saving-savvy deal seeker than just coupon clipping when it comes to shopping behavior and interests.