Blog
October 3, 2018
Simmons Research conducted a survey of American adults in order to learn how much Americans at large trust the media...
September 28, 2018
This week has been all about the rebrands. From donuts getting dropped like hot potatoes to Weight Watchers shedding the weight of extra letters...
August 16, 2018
In my (many) years working with the Hispanic segment in the U.S., one constant criticism has been the relative lack of reliable data to support marketers’ decision-making process. I believe that...
July 30, 2018
Today we are pleased to announce the launch of Brand Catalyst, a revolutionary brand strategy and predictive segmentation tool. Built on the Simmons Insights platform, Brand Catalyst identifies the unique characteristics that differentiates over 8,000 brands.
June 25, 2018
The recent marketing stunt by IHOB (aka IHOP), aimed at raising awareness of their pivot to serving burgers, has evoked a bevy of trolling on social media. At first glance....
June 19, 2018
According to Simmons' Smart Home Adoption Study, 25.5% of US households currently have a smart speaker (defined as a wireless speaker with the added functionality of...
June 11, 2018
With the recent repeal of the Professional and Amateur Sports Protection Act (PASPA), which outlawed sports betting outside Nevada, many are asking the same question - what’s next?
May 22, 2018
With the launch of Fall 2017 Media Behavior Trends study, we decided to take a deeper dive into binge watching TV...
May 7, 2018
We're introducing a number of new features in Simmons Insights, including DataHaul, Quad Charts, Trending, and more.