net neutrality and millennial consumers

Net Neutrality, Millennials, and Newton’s Third Law

For every action, there is an equal and opposite reaction. No, we’re not talking physics in this blog post. But in many ways...
Hispanics and Soccer

Family and Fandom: Hispanic Soccer Fans in the US

In October, the US Men’s soccer team suffered an embarrassing loss during the World Cup qualifiers, and will not be competing in the World Cup for the first time since 1986...
baseball fans

The Growing Influence of Hispanic MLB Fans

MLB fans are waiting to see which teams clinch the NLCS and ALCS pennants to face-off in the World Series. Among those fans sits a large portion of Hispanic MLB enthusiasts...
Female Nascar Fans

Shifting Gears: Women Help Drive NASCAR Fan Engagement

The last year has been a year of transition for us at Simmons as we’ve adjusted to life as a stand-alone company...

La Oportunidad: Hispanics and Personal Finance

As part of #HispanicHeritageMonth, Simmons Research decided to take a look at Hispanics and Financial Services, to take a dive into how this group can be best served by marketers..

Rise of the Smart Home Consumer

Connected home automated devices have exploded in popularity in the last few years. Currently, 46% of internet-wired households...

Mobile Ordering Attracts a Lucrative QSR Customer Base

Quick service restaurants (QSRs) have long been the obvious answer to rumbling bellies on a budget, but with the growing...

The Fifth Season: Back to School

It’s that time of year again. Parents are rediscovering their “freedom,” while fresh faces are...
Margaritas and Psychographics

Margaritas & the Consumer Conversion Challenge

Converting consumers to your brand is no small task. It requires data and insights that...