October 2, 2019
MRI-Simmons Retail Case Study

The Stories We Tell (Part 2): Enhancing Consumer Segments

Part 2 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a national mens retailer enhanced its consumer segments.
September 30, 2019
vMVPD

Virtual MVPD – A Melting Pot of Passionate TV Viewers

It’s the golden age of television with more great things (and ways) to watch than ever before. In the ever expanding ways to access high quality TVideo content you may or may not yet be familiar with the term Virtual MVPD (vMVPD)...
September 25, 2019
ANA Masters of Marketing

Meet MRI-Simmons at ANA’s Masters of Marketing

The MRI-Simmons team is heading to ANA's Masters of Marketing Conference in Orlando next week (October 2-5) at the The Rosen Shingle Creek. With over 3,000 attendees, "Masters" promises...
September 24, 2019

Video Doorbells Support Internet Shopping Habits

Today we introduced the Spring 2019 Survey of the American Consumer, including new variables that deepen your understanding of today’s complex consumers.
September 19, 2019

The Stories We Tell (Part 1): The Product Launch

Part 1 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a food company achieved the impossible with its product launch.
September 16, 2019
RampUp NY

Meet MRI-Simmons at RampUp New York

The MRI-Simmons team is heading to RampUp New York on September 18, at the Plaza Hotel.
September 13, 2019
Xandr Relevance Conference

Meet MRI-Simmons at Xandr’s Relevance Conference

MRI-Simmons' Advanced TV team will be at Xandr’s Relevance Conference in Santa Barbara - September 16-18, at the Ritz-Carlton Bacara Hotel.
August 27, 2019

How the Census Bureau Builds its Media Strategy

The US Census Bureau may have the most challenging marketing job of all time – recruiting all US households to stand up and be counted every ten years. To this end, the Bureau’s CRAT team recently released...
June 18, 2019
Hispanic marketing authenticity trap

Millennials, Hispanic marketing, and the authenticity trap

New findings from MRI’s Survey of the American Consumer® point to the ambiguous and sometimes unpredictable reactions that Spanish-language marketing can evoke.