July 29, 2020
esports

Reaching the Elusive Young Male Audience Through Esports

For certain brands, reaching the male 18-34 target is their holy grail. These young men are heavy users of a number of categories...
July 20, 2020
Sports Fans and COVID-19

Why Sports Deprived Fans Will Reach for Summer Sports

Data from our most recent MRI-Simmons Sports Fan Engagement Study reveal that more than 6 in 10 Americans miss sports to some degree.
July 1, 2020

The Power of Magazines: Engagement

At a macro level, magazines are still thriving in a media environment that continues to reinvent itself. This medium offers something for everyone – literally.
June 26, 2020

COVID-19: Reopening to a New Normal

In this blog post, we examine Americans’ shifting views on life during the pandemic and their expectations for the immediate future.
May 26, 2020
Audience-Based TV Buys

Advanced TV in the New Reality – Part 3

In this blog post (the final in a series of three) we reveal how marketers can succeed with audience-based TV buys.
May 20, 2020
Nervous COVID-19 Consumer

Understanding the “Nervous” COVID-19 Consumer

With over a month of social distancing under our belts and increasingly bleak economic news, it’s clear that COVID-era perceptions, behaviors, and attitudes are far from one size fits all...
May 13, 2020
Advanced TV MRI-Simmons

Advanced TV in the New Reality – Part 2

In this blog post (the second in a series of three) we explore the existing challenges in the advanced TV space
May 6, 2020
Watching advanced TV during quarantine

Advanced TV in the New Reality – Part 1

In this blog post (the first in a series of three) we explore the current dynamics in the advanced TV space
April 21, 2020
COVID-19 Impact on American Consumers

The Impact of COVID-19 on American Consumers

Overall, 86% of Americans claim to be very or somewhat affected by the COVID-19 pandemic, and 84% feel that it will change the world as they know it. About one-third (34%) belong to a subset of people who are ‘Nervous’ and...