How Brands Can Leverage Celebrity Influencers

Traditional celebrities built their influence and fame through traditional channels such as television, radio, magazines, movies, music...
Smiling people of different countries

How Cultural Suite will modernize your cross-cultural marketing

As Americans, we live in a multi-cultural world. Open up your GrubHub or DoorDash app, stroll the aisles of your local...

The Stories We Tell (Part 3): Building a Media Strategy

Part 3 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a travel company built a new media strategy.
CBD Consumers

CBD: Benefits without the Buzz

According to the MRI-Simmons National Cannabis Study, 3.7 million US adults are CBD consumers – that’s about 1.5% of the 18+ population. They are 46% more likely to..
MRI-Simmons Retail Case Study

The Stories We Tell (Part 2): Enhancing Consumer Segments

Part 2 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a national mens retailer enhanced its consumer segments.
vMVPD

Virtual MVPD – A Melting Pot of Passionate TV Viewers

It’s the golden age of television with more great things (and ways) to watch than ever before. In the ever expanding ways to access high quality TVideo content you may or may not yet be familiar with the term Virtual MVPD (vMVPD)...
ANA Masters of Marketing

Meet MRI-Simmons at ANA’s Masters of Marketing

The MRI-Simmons team is heading to ANA's Masters of Marketing Conference in Orlando next week (October 2-5) at the The Rosen Shingle Creek. With over 3,000 attendees, "Masters" promises...

Video Doorbells Support Internet Shopping Habits

Today we introduced the Spring 2019 Survey of the American Consumer, including new variables that deepen your understanding of today’s complex consumers.

The Stories We Tell (Part 1): The Product Launch

Part 1 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a food company achieved the impossible with its product launch.