Turn actionable insights into targeted geographies

From the products Americans buy to consumer attitudes and lifestyles, MRI-Simmons LOCAL reports on the robust geographic nuances of all of America’s 209 media markets. Through a single powerful database, MRI-Simmons LOCAL delivers superior intelligence that drives consumer targeting, market evaluation, and media planning decisions. MRI-Simmons LOCAL includes the same in-depth, trusted information on lifestyles, attitudes, purchase behaviors, and media usage as MRI-Simmons' National Studies.

Features & Capabilities

  • Available through the Simmons Insights platform, enables easy to build, read, and export crosstab data runs.
  • Includes a number of pre-built segmentation systems, including retail shopping, mobile phone, food/lifestyle, and others, to reach people with specific characteristics.
  • Available for all 209 national media markets, with analysis down to the zip code level for each of them.
  • Import custom geographies to define your specific territories, across counties, states, or media markets.
  • Actionable, customizable maps by market, county, ZIP Code or a combination of geographies can be created using visual analysis tools.

Key Benefits

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