Track the interplay of linear and streaming
The MRI-Simmons Cord Evolution study looks at the entire spectrum of ‘Cord Loving (and even Increasing)’ behavior, down to ‘Cord Cutting (and Never)’ behavior. Released three times a year, this study demonstrates the evolution of TV viewing trends over time. Across this spectrum, a total of ten cord cutting groups will be tracked and fully integrated into our Survey of the American Consumer® within the personal interview. This will provide ongoing insights into viewer behavior on a one-to-one match with all Survey respondents.
Features & Capabilities
- In-depth view of the video landscape tied back to brand and psychographic data for media planning
- Insight into not only what and how they are watching, but also the whys behind their viewing and subscription choices
- Details on past, present, and future use of pay TV subscription services
- Ten segments on the TV “cord spectrum,” and the ability to assess ongoing and accurate market sizing for each