February 27, 2024
Advanced TV Advertising better serves viewers and advertisers when operating with data transparency.

No More Excuses: It’s Time To Demand Data Transparency

It’s been years since GDPR and CCPA went into effect, and yet many data players are still playing fast and loose. They are operating in the shadows and hoping that buyers will...
February 14, 2024
Women watching TV after being identified by a campaign with high market research data quality

The Data Quality Guide: How Raising Your Standards to Lower Your Waste Across Channels is as Easy as 1-2-3

Data expertise is essential for being a strong marketing leader today. In fact, according to Gartner, over half of all decisions...
February 1, 2024
A couple laughing and watching TV which may be powered by advanced TV advertising.

Paging All Media Buyers: Using a “One Audience” Strategy is the Easy Button You’ve Been Seeking 

Data should be used by all teams involved in an advanced TV strategy. The people responsible for consumer analysis, segmentation, media buying, and targeting are likely to agree. If asked, they would swear...
October 21, 2021
Zero-Party Data MRI-Simmons

What Brands Need to Know About Zero-Party Data

If you work in marketing or advertising, it has been virtually impossible to avoid webinars, white papers, and conference presentations about how to prepare for the “cookie crumbling.” All of that content refers to...
October 20, 2020

Data-Driven Mistakes: 5 Questions to Ask Before Taking Insights to Action

It's estimated that misinterpreted data cost the US over $3 trillion annually. It’s imperative that organizations ask these questions to avoid making improper and potentially costly decisions.