Cord Cutter Demographics

    Conquering Cord Cutters with Cross-Platform Media Insights

    During this webinar, Client Engagement Manager Ashley Brown explored how Simmons’ Cross-Platform Media Insights can be utilized to gain a better understanding of Cord Cutters and how to leverage those insights to improve messaging and better target this growing group.

    Predicting Consumer Behavior via Psychographics

    During this webinar, Simmons’ Steven Millman, Chief Scientist and Tamara Barber, Sr. Custom Analytics Manager explored how to measure & segment consumers by psychographics and discussed best practices for tailoring messaging to potential customers.

    How POTUS Affects Consumer Optimism

    During this webinar, Simmons Chief Scientist, Steven Millman, examined how the current POTUS has effected consumer optimism and explored how the rookie administration is already reshaping mainstream America.
    improve ad effectiveness

    Improve Ad Effectiveness Through Psychological Triggers

    During this session at the 2017 ARF Annual Conference, Pat Pellegrini & Bill Harvey discussed how Simmons has developed new methods linking nearly 1,700 psychographics to determine the ones that drive purchase of each brand, and explain brand sales trends.
    grit report Q3Q4 16

    Q3-Q4 2016 GRIT Report

    The market research industry is changing rapidly, and it is more important than ever that we truly understand what the implications are for our business and profession.
    location webinar thumb

    What Marketers Should Know about Local Targeting

    During this webinar, Simmons Product Manager Margot Weisz, and Product Marketing Manager Jen Olson illustrated how marketers leverage local data and ESRI mapping technology for better audience targeting.
    understanding attitudes

    Understanding the Attitudes and Behaviors of TV Viewers for Better Audience Profiling

    During this webinar, Simmons Product Manager, Heather Geffen and Director of Media, Lauren Lanzi introduced a new integration that infuses the Simmons National Consumer Study with viewership of Nielsen-measured national TV programs and networks, and discussed ways that marketers can use the data to better understand, profile, and find their audiences.

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