Webinars & Video
During this webinar, Jen Olson, Sr. Product Marketing Manager, demonstrated how Simmons’ Consumer Media Engagement can be utilized to create an audience target, compose messaging by way of the audiences’ engagement and how to combine the target & messaging to create a modern media strategy.
During this webinar, Client Engagement Manager Ashley Brown explored how Simmons’ Cross-Platform Media Insights can be utilized to gain a better understanding of Cord Cutters and how to leverage those insights to improve messaging and better target this growing group.
During this webinar, Simmons’ Steven Millman, Chief Scientist and Tamara Barber, Sr. Custom Analytics Manager explored how to measure & segment consumers by psychographics and discussed best practices for tailoring messaging to potential customers.
During this webinar, Simmons Chief Scientist, Steven Millman, examined how the current POTUS has effected consumer optimism and explored how the rookie administration is already reshaping mainstream America.
During this session at the 2017 ARF Annual Conference, Pat Pellegrini & Bill Harvey discussed how Simmons has developed new methods linking nearly 1,700 psychographics to determine the ones that drive purchase of each brand, and explain brand sales trends.
The market research industry is changing rapidly, and it is more important than ever that we truly understand what the implications are for our business and profession.
During this webinar, Simmons Product Manager Margot Weisz, and Product Marketing Manager Jen Olson illustrated how marketers leverage local data and ESRI mapping technology for better audience targeting.
During this webinar, Simmons Product Manager, Heather Geffen and Director of Media, Lauren Lanzi introduced a new integration that infuses the Simmons National Consumer Study with viewership of Nielsen-measured national TV programs and networks, and discussed ways that marketers can use the data to better understand, profile, and find their audiences.