How POTUS Affects Consumer Optimism

Simmons State of the Union

According to U.S. News,1 in 5 American adults have changed their spending habits in the aftermath of President Trump’s election. The specific nature & background of Trump’s administration has created a quagmire of sorts that has touched consumers’ hearts and wallets in a way marketers have never seen before. Media and advertisers need to recognize the shift in the attitudes & behaviors of consumers living in Trump’s America to better understand their new mindset and their subsequent purchasing behaviors.

During this webinar, Simmons' Chief Scientist, Steven Millman, examined how the current POTUS has affected consumer optimism and explored how the rookie administration is already reshaping mainstream America.


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