Millennials Bill Pay

    What You Don’t Know About Millennials (But Should)

    During this webinar, Simmons revealed the numerous behaviors and attitudes within the millennial generation, including media consumption, retail and e-commerce shopping, and approaches to personal finance.
    Competitive Space - Brand Shoppers

    Leveraging Psychographics to Find Potential Customers

    During this webinar, Simmons demonstrates how Predictive Consumer Insights can help brands, agencies and media companies find new prospects.
    Simmons 2017 Sports Study Webinar

    How Successful Marketers Engage Modern Sports Fans

    During this webinar, Simmons provided insights from its latest Sports Fan & Engagement Study, and demonstrated how marketers can leverage those insights to inform fan engagement and messaging.
    fragmented media consumption webinar

    Cracking the Fragmented Media Consumption Code

    During this webinar, Jen Olson, Sr. Product Marketing Manager, demonstrated how Simmons’ Consumer Media Engagement can be utilized to create an audience target, compose messaging by way of the audiences’ engagement and how to combine the target & messaging to create a modern media strategy.
    Cord Cutter Demographics

    Conquering Cord Cutters with Cross-Platform Media Insights

    During this webinar, Client Engagement Manager Ashley Brown explored how Simmons’ Cross-Platform Media Insights can be utilized to gain a better understanding of Cord Cutters and how to leverage those insights to improve messaging and better target this growing group.

    Predicting Consumer Behavior via Psychographics

    During this webinar, Simmons’ Steven Millman, Chief Scientist and Tamara Barber, Sr. Custom Analytics Manager explored how to measure & segment consumers by psychographics and discussed best practices for tailoring messaging to potential customers.

    How POTUS Affects Consumer Optimism

    During this webinar, Simmons Chief Scientist, Steven Millman, examined how the current POTUS has effected consumer optimism and explored how the rookie administration is already reshaping mainstream America.
    improve ad effectiveness

    Improve Ad Effectiveness Through Psychological Triggers

    During this session at the 2017 ARF Annual Conference, Pat Pellegrini & Bill Harvey discussed how Simmons has developed new methods linking nearly 1,700 psychographics to determine the ones that drive purchase of each brand, and explain brand sales trends.
    grit report Q3Q4 16

    Q3-Q4 2016 GRIT Report

    The market research industry is changing rapidly, and it is more important than ever that we truly understand what the implications are for our business and profession.

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