Today’s cannabis consumer is evolving quickly. At nearly ¼ of the US population and climbing, and with more states legalizing recreational use, this group represents an engaged audience that could deliver sustained growth for marketers, regardless of industry.
In this video, Fyllo and MRI-Simmons demystify this cohort, sharing both why and how to reach them. This webinar explores:
- The evolution of the cannabis category and why it matters to mainstream marketers
- Commercial opportunities for identifying and leveraging cannabis consumers
- Examples of cannabis consumers over-indexing with mainstream vertices
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