Media

    Karen Ramspacher of MRI-Simmons and Larry Allen of Warner Media at MIE 2020 in New Orleans

    Advanced TV and Beyond: The tried and true, made shiny and new!

    During this Media Insights and Engagement 2020 session, Larry Allen (VP Ad Product Stratgey, Ignite) at WarnerMedia and Karen Ramspacher (SVP Innovation & Insights) at MRI-Simmons share how to streamline the process of bringing trusted, high-quality data into the advanced TV and digital ad ecosystem.
    fragmented media consumption webinar

    Cracking the Fragmented Media Consumption Code

    During this webinar, Jen Olson, Sr. Product Marketing Manager, demonstrated how Simmons’ Consumer Media Engagement can be utilized to create an audience target, compose messaging by way of the audiences’ engagement and how to combine the target & messaging to create a modern media strategy.
    Cord Cutter Demographics

    Conquering Cord Cutters with Cross-Platform Media Insights

    During this webinar, Client Engagement Manager Ashley Brown explored how Simmons’ Cross-Platform Media Insights can be utilized to gain a better understanding of Cord Cutters and how to leverage those insights to improve messaging and better target this growing group.