Advanced TV and Beyond: The tried and true, made shiny and new!


During this Media Insights and Engagement 2020 session, Larry Allen (VP Ad Product Stratgey, Ignite) at WarnerMedia and Karen Ramspacher (SVP Innovation & Insights) at MRI-Simmons share how to streamline the process of bringing trusted, high-quality data into the advanced TV and digital ad ecosystem. Learn how WarnerMedia is leveraging advanced data sets like MRI’s to help advertisers reach their most relevant audiences across platforms, why the partnership enables higher value from advertising within WarnerMedia’s portfolio of premium content, and delivers a more relevant consumer experience.

Highlights from MRI-Simmons’ latest focus studies -- Cord Evolution, Content Drivers, Multi-Media Engagement, Sports Fanship, and the 2019 National Cannabis Study are also provided.

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