Decoding the esports fan


Esports continues its march into the mainstream as one of the few sports accessible with COVID-19 restrictions in place. What better time to get up to speed on this growing multi-million dollar industry and profile its fan base? Ben Paro, account executive on our Emerging Category team, recently shared valuable new esports insights, including:

  • the current landscape of esports fandom relative to other sports
  • what demographics, media usage, and attitudes pop among esports fans
  • where advertisers can place media to connect with this growing audience

Fill out the form at right to see these insights now!