Media Planning and Psychographics in the age of COVID-19


With revenues declining and budgets squeezed in the wake of COVID-19, marketers are tasked with reaching target consumers through shrinking media channels, while understanding consumer attitudes and drivers of behavior. In these unprecedented times, psychographic measurement has never been more important to inform messaging strategies that will resonate with people in their "new normal" environment.

In this 40-minute webinar, Karen Ramspacher (SVP Innovation and Insights) shares findings from our latest COVID-19 consumer studies, including:

  • two new media planning segments that have emerged as a result of the COVID-19 crisis - Nervous and Accepting
  • how people under quarantine have been filling their time at home
  • how the loss of live sports is affecting American sports fans

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