Reopening America: What consumers need in order to feel safe


While America is phasing back into business as usual after the worst of the recent COVID-19 crisis,  many people remain on edge about their health and safety.  Even as public spaces get the green light to open throughout the country, Americans are actually getting more nervous about what the future holds as the pandemic fallout continues and thoughts of a next wave loom. 

This in-depth video sharing fresh insights from our June COVID-19 Tracking study on what Americans are looking for in order to feel safe across many business categories and demographics, and how to best get effective messaging to those groups. We’ll also share how our new consumer segments, Nervous and Accepting, are evolving over time.

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