Re-writing the playbook: How to reach sports fans in a post-COVID era


With the sudden disappearance of sporting events and their extensive media coverage, sports fans are suddenly spending their time elsewhere. Even as professional leagues attempt to start back up, the platform that sports provides is no longer a sure thing for advertisers.

Despite this environment, marketers can still effectively reach sports fans by uncovering their attitudes & behaviors and identifying other ways to connect.

Watch this webinar to learn essential insights for targeting and reaching sports fans disrupted by the pandemic. Ben Paro (Category Directory, Sports and Gaming) shares the behavioral profiles of today's sports fans courtesy of MRI-Simmons' latest Sports Fans Study data, and Ishan Bhaumik reveals what Advanced TV and digital platforms sports fans are using - and how to activate on them.

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