What COVID-19 means to the future of shopping


MRI-Simmons' Karen Ramspacher spoke at the ARF's virtual SHOPPERxSCIENCE Conference, sharing the latest insights on the future of shopping in the face of COVID-19. In this presentation, you'll learn

  • MRI-Simmons' 5 Types of Shopper Segments
  • How shopping behavior is changing for grocery, alcohol, fitness and more
  • Effective messaging examples from brands adapting to this new environment

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