As TV networks and sponsors gear up for a very different fall broadcast season than years past, questions linger about the pandemic's ongoing industry impact - not to mention when we might see a return to pre-COVID ways.
In this hour-long TV industry roundtable, voices from the broadcast, agency, and measurement sides of TV will explore key topics like:
- What content is resonating most deeply with viewers in emotionally charged times?
- Amid financial and behavioral changes forced by the pandemic how are cord-cutting and streaming services impacted?
- With an election in the fall and social unrest brewing, how are racial justice concerns and politics manifesting in the TV/streaming space?
Enjoy this excerpt below, and fill out the form on this page to watch the entire session!