Conquering Cord Cutters
The shift from consumers using traditional linear TV programming to streaming their favorite shows on TV and their mobile devices has altered the marketing landscape. With 24/7 unfettered access to programming content across a number of devices, these Cord Cutters present a myriad of challenges for marketers. To target and engage with Cord Cutters, marketers must understand the media and device preferences of this audience, and how they interact with the world around them.
During this webinar, Client Engagement Manager Ashley Brown explored how marketers can utilize Simmons’ Cross-Platform Media Insights to gain a better understanding of Cord Cutters and how to leverage those insights to improve messaging and better target this growing group.