Cracking the Fragmented Media Consumption Code


There are 435 TV channels, 7,216 magazine titles and 1.24 billion websites ready and available for any individual consumer. The sheer volume of media options exposes just how fragmented audiences are, and how difficult it is to determine their level of engagement with content, as well as receptivity by individual channel. The key to building a media strategy in this evolving media market is to understand the motivations behind consumer channel and content choices.

During this webinar, Jen Olson, Senior Product Marketing Manager at Simmons Research, will demonstrate how Simmons’ Consumer Media Engagement can be utilized to create an audience target, compose messaging by way of the audiences’ engagement and how to combine the target & messaging to create a modern media strategy.


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