How Successful Marketers Engage Modern Sports Fans


The sporting landscape has been radically & continually changing over the last few years - eSports is currently in the running to be an Olympic sport, the NBA hired their first female coach and Thursday Night Football is streaming on Amazon. However, most marketers have been struggling to keep up with the emerging segments & new trends that are spawning from this shift. In order to keep up with these changes, marketers need to utilize specific sports fan insights to efficiently engage new age sports fans, and more accurately target these emerging segments with messaging that resonates.

During this session, Simmons provided insights from its latest Sports Fan & Engagement Study, and demonstrated how marketers can leverage those insights to inform fan engagement and messaging.


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