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July 3, 2023
What agencies need to know before selecting addressable targets
MRI-Simmons’ high-quality and nationally representative audiences - already a trusted resource for most agency planning and strategy teams - can also be leveraged for activation.
June 16, 2023
How advertisers can support the LGBTQ+ community
MRI-Simmons and Paramount Advertising share the data-backed benefits of building a respectful space within your brand for LGBTQ+ individuals.
March 23, 2023
Corded vs. Cordless: Top trends to know – and act on
This presentation shares findings from the 2022 November Cord Evolution study, which was the first to indicate that cordless consumers have surpassed corded.
November 22, 2022
Connect with the next generation of American consumers
Learn how to connect with America's youth, both as kids and into their teen years, based on our national study that is both nationally representative and privacy compliant.
July 6, 2022
Leveraging Data to Decode the Modern Consumer
Watch MRI-Simmons' presentation from this year's MIE conference in Nashville, TN exploring consumer behaviors in the TV, podcast, and cannabis catagories.
June 16, 2022
Reach & Measure Your Audience Across Platforms
This webinar explores a practical framework to target and measure consistently, featuring Joanna Thissen from OpenAP and Rob Tregenza from iSpot.tv.
April 14, 2022
What’s next for cannabis in America?
MRI-Simmons invited Fyllo and Poseidon Asset Management to share their thoughts on our latest cannabis data, and the cannabis industry overall.
April 11, 2022
Retail insights for a post-COVID landscape
In this webinar, Josh Pisano and special guest Michael Kaushansky from Walmart Connect discuss how retail has changed in the wake of COVID-19.
April 1, 2022
Harness the potential of esports fans
In this webinar, MRI-Simmons and Beasley Esports explore the opportunity for brands in the esports space, and reveal why esports fans are a valuable audience.