What agencies need to know before selecting addressable targets


In today’s fragmented media landscape, targeting and reaching a desired audience is more challenging than ever. Media buyers and programmers tasked with activation increasingly require audiences which are descriptive, nuanced and available for use throughout the lifecycle of a campaign without the need for proxy audiences.

In this video, Dave Riordan (Account Director of Digital Data Partnerships) and Emily Paschal (Research Project Associate) will highlight how MRI-Simmons’ high-quality and nationally representative audiences - already a trusted resource for most agency planning and strategy teams - can also be leveraged for activation in the programmatic and addressable ecosystem to achieve maximum efficiency, flexibility, and ROI.