How advertisers can support the LGBTQ+ community


Building an authentic brand that is welcoming for LGBTQ+ Americans can be a challenge, especially without a deep understanding of the diverse experiences and perspectives of the community.

MRI-Simmons recently hosted Paramount Advertising's Insights & Cultural Intelligence team to present valuable perspectives into the challenges LGBTQ+ Americans face and the benefits (backed by data) of building a respectful space within your brand for LGBTQ+ individuals.

Using findings from the LGBTQ+ In America Study from Paramount Audience Impact & Intelligence and the LGBTQ & Gender Identity Study from MRI-Simmons, this 10-minute video offers insights into

  • levels of LGBTQ+ acceptance
  • how audience react to LGBTQ+ representation in movies & shows
  • what brands stand to gain from incorporating allyship into their identity

...and more! Fill out the form on this page to watch this excerpt and learn more about this impactful research.

Paramount Advertising’s Audience Impact & Intelligence team's LGBTQ+ in America study explores what “queerness” means in pop culture, reveals the distinct nuances across the identity spectrum, and identifies key strategies on ways marketers and brands can best connect with the LGBTQ+ community.

The MRI-Simmons LGBTQ and Gender Identity Study delivers vivid consumer insights into the lesbian, gay, bisexual, transgender and queer (LGBTQ) population. This syndicated, national research study explores attitudes and issues around sexual orientation, sexuality, gender, gender identity and more, integrated with the deep profiling capabilities of the MRI-Simmons USA Study.

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