In this presentation from Media Insights & Engagement, MRI-Simmons' Emily Paschal shares findings from the 2022 November Cord Evolution study, which was the first to indicate that cordless consumers have surpassed corded. Other insights from this presentation include
- Profiles of Americans watching content via cord alternatives like FAST and OTA
- Which streaming services Americans use the most
- Newly updated segmentations revealing even more attributes of today's TV consumers
...and more. Stay tuned to the end for a quick hit from MRI-Simmons' Brian Katz, VP Advanced Advertising, discussing how users can take any of these audiences - or any custom target they create - and activate on them directly across all screens, with the ability to follow that same audience throughout the campaign lifecycle.
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