Forget the stereotype of the lazy, narcissistic millennial. The 18-39 generation is one of the most analyzed and scrutinized groups in American history and broad brushstrokes don’t work. They’re exceedingly diverse in terms of their behaviors, attitudes and opinions. Which is why what you don’t know about millennials can ultimately hurt your ability to connect with this highly influential generation.
During this webinar, Simmons Research revealed the numerous behaviors and attitudes within the millennial generation, including:
- Millennial media consumption, such as their approach to cord cutting
- How millennials shop, and their impact on retail and e-commerce
- The millennial approach to personal finance