The Activation Rabbit Hole: Avoiding Segmentation Pitfalls in a Big Data World


The innovation of big data has been fantastic for marketers, but is still full of pitfalls when it comes to creating connected consumer experiences. Marketers often hit these pitfalls when attempting to segment consumer targets by leveraging basic consumer data for activation. In order to alleviate these pain points, marketers need to utilize in-depth insights such as psychographics to create custom segments that group targets on a meaningful level that can be loaded into DMPs seamlessly to create more accurate connected consumer experiences.

During this webinar, Simmons explored how to improve the way segments are built and examined how these insights can be leveraged to activate consumers in a big data world.

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