22% of adults are actively planning to watch the XXV Olympic Winter Games in February 2026. Advertisers and media strategists should tap into this early enthusiasm to reach a passionate and engaged audience.
Inflation continues to shape the way Americans spend. But even in this climate of frugality, 75% of US adults, an estimated 196 million people, plan to do something to celebrate Halloween this year.
If your research data looks representative by being balanced across age, gender, and region, you might assume it’s reliable. But looks can be deceiving...
In a world where marketers are flooded with data, the real challenge isn’t access...it’s accuracy. With every campaign, product launch, and media buy riding on the quality of your insights, the methodology...
Back-to-school shoppers are a high-intent, emotionally engaged, and digitally connected audience. By aligning campaigns with their priorities, brands can drive engagement and measurable results.
LGBTQ allies are more than just human rights supporters—they are cultural influencers, media enthusiasts, high-value consumers, and an ideal target for inclusive advertising campaigns.
With 1 in 3 adults listening to podcasts, and 25% of these listeners focusing on wellness content, this audience is not just significant—they're a treasure-trove for advertisers.
77% of adults plan to celebrate July 4th this year, with 29% hosting a cookout. Advertisers should jump on the opportunity to reach these hosts ready to buy this summer season.