October 30, 2026

Why THC Beverages Are Creating New Cannabis Consumers

Black Friday Weekend remains one of the most important shopping moments of the year. For many consumers, it marks the official start of the...
October 28, 2026

How Microdramas Are Rewriting the Rules of Entertainment

Black Friday Weekend remains one of the most important shopping moments of the year. For many consumers, it marks the official start of the...
October 1, 2026

Why 97 Million Americans Now Turn to AI for Health Advice 

37% of U.S. adults have used AI to assist with healthcare decisions in the past year, and some are starting to treat AI like a second...
September 25, 2026

Why Video Podcasts Are Becoming a Mainstream Media Channel 

For years, podcasts were viewed primarily as an audio channel. Today, consumers see them very differently. Only 36% of...
September 24, 2026

Weight Loss Isn’t the Whole Story in the GLP-1 Revolution

GLP-1 medications have rapidly evolved from a niche treatment into one of the most influential...
September 18, 2026

Why America Is Turning Back to Nostalgia TV 

73% of U.S. adults rewatch shows they've seen before as a source of comfort. These viewers are 17% more likely to seek out...
September 9, 2026

More Than Deal Seekers: Understanding Black Friday Weekend Shoppers

Black Friday Weekend remains one of the most important shopping moments of the year. For many consumers, it marks the official start of the...
August 21, 2026

How NASCAR Fans Turn Sponsorships Into Real Business Results 

26% of NASCAR fans, or roughly 21 million people, say they are more engaged with NASCAR now than in previous seasons. That increase in engagement...
August 19, 2026

What Streaming Fragmentation Means for Marketers 

As viewers move fluidly between linear TV, streaming platforms, and digital video, marketers are challenged to find the right audience at the right reach and frequency.
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