Predicting Consumer Behavior via Psychographics

    During this webinar, Simmons’ Steven Millman, Chief Scientist and Tamara Barber, Sr. Custom Analytics Manager explored how to measure & segment consumers by psychographics and discussed best practices for tailoring messaging to potential customers.

    How POTUS Affects Consumer Optimism

    During this webinar, Simmons Chief Scientist, Steven Millman, examined how the current POTUS has effected consumer optimism and explored how the rookie administration is already reshaping mainstream America.