During this webinar, Gretchen Gudites, Senior Custom Project Manager at Simmons, will discuss the evolving retail landscape and the increasing importance of understanding and catering to the male shopper.
During this webinar, Senior Partnership Manager, Jonathan Greenwood, will demonstrate how deep consumer insights, segmentation schemes, and predictive psychographics, can be combined with first-party data for activation.
During this webinar, Simmons revealed the numerous behaviors and attitudes within the millennial generation, including media consumption, retail and e-commerce shopping, and approaches to personal finance.
During this webinar, Simmons’ Steven Millman, Chief Scientist and Tamara Barber, Sr. Custom Analytics Manager explored how to measure & segment consumers by psychographics and discussed best practices for tailoring messaging to potential customers.
During this webinar, Simmons Chief Scientist, Steven Millman, examined how the current POTUS has effected consumer optimism and explored how the rookie administration is already reshaping mainstream America.