How Personal Data and Consumer Insights Should be Used for Activation


Data privacy and the use of personal data has been at the forefront of the news cycle lately, especially with the introduction of GDPR (General Data Protection Regulation) in the European Union on May 25. Companies are increasingly focused on the appropriate use of personal data when interacting with current and potential customers. In these days of siloed data, walled gardens, and data leakage, using external sources and partners to enhance and validate your data can help build a single, omni-channel view of a customer or a segment of prospects.

During this webinar, Jonathan Greenwood, Simmons Research Senior Partnership Manager, will demonstrate how deep consumer insights, segmentation schemes, and predictive psychographics can be combined with clients’ own first-party data to reach the best audiences for their solution across multiple channels.

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