The Tech Effect: How Retailers are Attracting Omnichannel Male Shoppers


Technology continues to change the retail landscape and upend business models of what were once most dominant retailers in their categories. As more shoppers go online, brick and mortar stores must respond with innovation to keep themselves relevant and bridge the online and offline experiences. Likewise, online retailers would do well to recognize that in-store shopping is not dead and can actually be a boon to their customer interactions. Retailers now have an abundance of ways to enhance the shopping experience across channels, changing shoppers’ demographics and bringing more emerging audience segments into the fold.

During this webinar, Gretchen Gudites, Senior Custom Project Manager at Simmons, will discuss the evolving retail landscape and the increasing importance of understanding and catering to the male shopper. This webinar will explore how and why men are shopping online and in stores and where marketers and retailers still have opportunities to bring more men into the mix.

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