Consumer
June 5, 2025
With 1 in 3 adults listening to podcasts, and 25% of these listeners focusing on wellness content, this audience is not just significant—they're a treasure-trove for advertisers.
May 19, 2025
77% of adults plan to celebrate July 4th this year, with 29% hosting a cookout. Advertisers should jump on the opportunity to reach these hosts ready to buy this summer season.
May 5, 2025
With home delivery and growing access to social media buying, more adults are going online for their shopping needs. This digital shift provides advertisers with numerous opportunities to reach diverse and eager shoppers.
April 14, 2025
78% of US adults watch video content with others. Co-viewing offers a unique opportunity for advertisers to reach engaged and connected audiences.
March 17, 2025
A significant number of Americans are planning to tackle home improvement projects this Spring, making them prime targets for advertising campaigns.
March 10, 2025
This Spring, many Americans have vacation and event plans. Travel, hospitality, and apparel brands (among others) should jump at the opportunity to capture these enthusiastic consumers.
February 7, 2025
38% of video streamers plan to subscribe to a new service in the next 6 months, while 34% are ready to cut ties with one or more subscriptions. This fluidity presents a golden opportunity for advertisers.
December 24, 2024
Over the past year, women's sports have experienced a remarkable surge in popularity, capturing the hearts and minds of fans across the nation. 23% of American adults are more interested in women's sports now than they were last year.
December 11, 2024
In today's fast-paced world, health perceptions among Americans are evolving rapidly. With varying opinions across generations, it's crucial to understand these differences to...