Leverage trusted, representative audiences for cross-screen campaigns
MRI-Simmons audiences have been an integral part of the media planning and buying ecosystem for decades. With MRI-Simmons' Advanced Advertising solutions, marketers can leverage those same trusted and nationally representative audiences to plan, activate, and drive campaign success. Choose from one of the many off-the-shelf audiences available in most of today's marketplaces or build your own custom audience and target it consistently across all media, including linear, digital, CTV, paid social, and mobile.
Deliver that same audience to your measurement or media optimization partner to ensure your strategic audiences are easily moved into your buying practices to maximize the success of your campaigns.
Key Benefits
Accurate & Trusted
Drive campaign performance with trusted, accurate data that is privacy-compliant and annually audited by a third party.
Nationally Representative
Powered by a sampling methodology that ensures a nationally representative view of the US consumer, avoiding biases inherent in competing datasets.
Consistency Across Platforms
MRI-Simmons audiences are linked to identity sources, so they can be used consistently across screens, including linear, digital, and CTV campaigns
Interoperability Across Currencies
Audiences built with MRI-Simmons can be matched to a variety of viewership datasets, including Nielsen, Comscore, and VideoAmp, for planning and transacting.
Activate MRI-Simmons Audiences in the DSP or DMP of Your Choice
