As podcasts became a huge part of the media landscape (practically overnight), so did the challenge of accurately measuring their reach and ROI. The MRI Podcast Study paints a comprehensive picture of this new platform. In this complimentary report from our 2019 data, we reveal:
- What shows they're listening to, both total and by age/gender
- Attitudes and consumption for listeners by genre (comedy, politics, news, and music)
- The surprising offline format that podcast listeners love
Fill out the form at right to access this report today!