COVID-19: Considerations for Reopening America

Complimentary Report

The COVID-19 pandemic has drastically changed life in the United States. The MRI-Simmons COVID-19 study monitors how and why consumer behaviors are changing as a result of the pandemic, as well as current and future attitudes and intentions. This report reflects the second wave of our COVID-19 research in which we explore:

  • Consumer expectations regarding COVID-19’s impact on the world, now and in the future
  • Attitudes on personal privacy and technologies like contact tracing
  • Impact on product purchases and intent
  • Delayed, postponed, and canceled activities
  • How constantly evolving reactions to the pandemic might influence brand choices beyond the COVID-19 timeframe
  • Media usage and preferences by category and platform
  • Demographics, psychographics, and attitudes of COVID-19 personality & behavioral types
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