COVID-19: Consumer Insights Report

Complimentary Report

The COVID-19 pandemic has drastically changed life in the United States. The MRI-Simmons COVID-19 study explores consumer attitudes and behavior related to the pandemic, and reveals two consumer segments that have emerged as a result of the crisis.

In this report, we explore:

  • Demographics, psychographics, and attitudes of COVID-19 personality types
  • Impact on product purchases and intent
  • Delayed, postponed, and canceled activities
  • Media usage and preferences by category and platform

Access these essential insights today by submitting the form at right.