Analyzing Fan Attitudes As Sports Return To Normal


88% of American adults are sports fans – that’s over 217 million people! As fans venture back into stadiums for live events and big-league seasons return to normal schedules following COVID-19 disruptions, it’s crucial for leagues, teams and advertisers to understand the profile of who’s watching and what drives their decisions.

In this free report, we look at

  • the demographic profile of sports fans
  • how COVID-19 interruptions to sports made fans feel
  • what attitudes fans have about their favorite games 

...and more, all informed by the most recent MRI-Simmons Sports Fans Study data. Fill out the form on this page to read the report.