88% of American adults are sports fans – that’s over 217 million people! As fans venture back into stadiums for live events and big-league seasons return to normal schedules following COVID-19 disruptions, it’s crucial for leagues, teams and advertisers to understand the profile of who’s watching and what drives their decisions.
In this free report, we look at
- the demographic profile of sports fans
- how COVID-19 interruptions to sports made fans feel
- what attitudes fans have about their favorite games
...and more, all informed by the most recent MRI-Simmons Sports Fans Study data. Fill out the form on this page to read the report.