Profiling the Cannabis Consumer 2021


Cannabis ingredients are already in thousands of products, from beauty to bedding to beverages, from health and wellness to pet products. The legal cannabis industry generated $16.1 billion in sales in 2020. For the US that would be a growth of 33% from 2019.*

Using insights from the latest wave of the MRI-Simmons National Cannabis Study, this report takes a deeper dive into cannabis consumers, including:

  • Legalization and perceptions of cannabis
  • Growth of cannabis consumption – including types consumed
  • Opportunities for expansion of cannabis & CBD products
  • Detailed profile of the cannabis consumers
  • Deep dive into the ‘CannaBoomer’ segment
  • Why Americans consume & attitudes towards consumption
  • COVID effects on cannabis consumption
  • Detailed profiles for CBD and Marijuana consumers

*Source: Forbes: US Legal Pot Industry Expect to see National Brands and $24 Billon in Sales, Says Top Researcher, December 2020

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