Overview – Multiple Post Types

Latest Consumer Insights

Webinars

December 3, 2024

Unlocking the Power of Data Enrichment for Media

October 10, 2024

The Podcast Advantage: Emerging Listener Trends – and Key Insights for Advertisers

April 23, 2024

Unlocking Opportunity in the Convergence of Tech and Health 

Reports & White Papers

May 1, 2025

From Aisles to Apps: Understanding Consumer Shopping Choices

December 17, 2024

The Surge in WNBA Popularity: Fan Engagement and Activation

December 11, 2024

Wellness Unveiled: Insights into American Health Perceptions

Blog

May 19, 2025
May 19, 2025

Activating Fourth of July Marketing: Targeting Cookout Hosts and Their Buying Habits

77% of adults plan to celebrate July 4th this year, with 29% hosting a cookout. Advertisers should jump on the opportunity to reach these hosts ready to buy this summer season.
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May 5, 2025
May 5, 2025

From Storefront to Doorstep: Unlocking the Potential of Digital Consumers

With home delivery and growing access to social media buying, more adults are going online for their shopping needs. This digital shift provides advertisers with numerous opportunities to reach diverse and eager shoppers.
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April 14, 2025
April 14, 2025

Leveraging Co-Viewing TV Habits for Effective Advertising

78% of US adults watch video content with others. Co-viewing offers a unique opportunity for advertisers to reach engaged and connected audiences.
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Matt Cumello
Matt Cumello
Matt Cumello is Vice President of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 20 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.
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