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Latest Consumer Insights


June 20, 2024

Engaging LGBTQ Allies in Brand Campaigns

In advertising, practicing inclusivity in an authentic way is essential for brands to connect with diverse audiences and foster positive brand perception – and the majority of Americans...
May 30, 2024

Understanding Psychographic Differences Between Registered and Unregistered Voters

According to recent MRI-Simmons USA Study data, only 2 in 3 American adults are registered to vote. Knowing who these potential voters are, how to reach them...
May 30, 2024

Activating Summer Dreams: A Marketer’s Guide to American Vacation Trends

A surge in travel intent presents a golden opportunity for marketers to connect with a vast audience eager to make the most of their leisure time.
Matt Cumello
Matt Cumello
Matt Cumello is Vice President of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 20 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.
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