Overview – Multiple Post Types

Latest Consumer Insights

Webinars

April 23, 2024

Unlocking Opportunity in the Convergence of Tech and Health 

December 4, 2023

The data imperatives for advanced advertising

July 3, 2023

What agencies need to know before selecting addressable targets

Reports & White Papers

young multicultural male sits at home watching American football on TV while placing a wager through a sports betting app on his smartphone
February 20, 2024

Betting and streaming: The new reality for sports fans

A modern Black/African American family laughts together on the couch
February 15, 2024

The State of Black American Consumers 2024

January 30, 2024

FAST Forward: TV & streaming insights from the latest Cord Evolution Study

Blog

April 8, 2024
MRI-Simmons, TransUnion partner for ad ecosystem addressability
April 8, 2024

TransUnion and MRI-Simmons partner to enable addressability throughout the advertising ecosystem

Last week we announced a new partnership with Transunion that brings together high-quality data and technology to enable two important use cases...
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March 8, 2024
Middle of the Road Voters
March 8, 2024

Why Don’t You Just Meet Me in the Middle

According to recent data from MRI-Simmons' USA study, in total only about 26% of Americans see themselves at either end of the spectrum...
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February 29, 2024
American votes line up a their polling place to cast ballots
February 29, 2024

How to measure American attitudes in an election year

In 2024, American voters will head to the polls to elect a President, 34 Senators, and all 435 seats in the House of Representatives – not to mention the many state and local officials down the ballot. Politicians at all levels of government are vying for...
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Matt Cumello
Matt Cumello
Matt Cumello is Vice President of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 20 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.