Overview – Multiple Post Types

Latest Consumer Insights

Webinars

October 28, 2021

Connecting with Anxious Americans during COVID-19

Podcasts are popular
July 6, 2021

What do podcast audiences look like in 2021?

June 18, 2021

Building LGBTQ Connections Beyond Pride Month

Reports & White Papers

September 23, 2021

A Marketer’s Guide to Consumer Intent

September 23, 2021

Profiling the podcast consumer

August 24, 2021

The impact of COVID-19 on print advertising

Blog

November 19, 2021
November 19, 2021

Four ways to build and explore a persona using psychographics

Psychographics, lifestyle variables, and segmentations are all valuable ways of defining and decoding the American Consumer. As you may know, consumers with similar demographics often have quite dissimilar attitudes.
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October 21, 2021
Zero-Party Data MRI-Simmons
October 21, 2021

What Brands Need to Know About Zero-Party Data

If you work in marketing or advertising, it has been virtually impossible to avoid webinars, white papers, and conference presentations about how to prepare for the “cookie crumbling.” All of that content refers to...
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October 8, 2021
October 8, 2021

Brand Catalyst: Update Your Brand Strategy

MRI-Simmons is proud to introduce the new and improved version of Brand Catalyst – a revolutionary brand strategy and predictive segmentation tool that...
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Matt Cumello
Matt Cumello
Matt Cumello is Senior Director of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 19 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.